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eBook Marketing: Determining Your Target Audience
Without even meaning to, you've already begun to think about your target audience. Don't act all incredulous. It's true. When you mentally stuck your eBook into a genre, you picked a target audience. When you sold your precious manuscript as an eBook instead of a traditional print book, you picked a target audience. When you wrote about a horse trainer, you picked a target audience. I'm just here to help you tease all that out. Let's start really basic. I mean reeeeally basic. Your first and largest potential audience is the most general: readers. Nothing earth-shattering there, but, lest ye refer to me sarcastically as Sherlock or Captain Obvious, we'll get deeper eventually. Next level would depend on the format, so since you have chosen the eBook format, your audience is eBook readers. So now we have: Readers
--> eBook readers Now we can start getting into the specifics. Think about your genre. Think about subcategories within your genre. Think about specific plot items or characters in your book. Do you really have a horse trainer in your book? Then horse trainers might get a kick out of it. They're a potential audience. To give you an idea of how this works, I'm going to give you my target audiences for Love In Shadow, coming soon from The Wild Rose Press: Readers
--> eBook readers
----> Fiction readers
------> Romance readers
--------> Fantasy readers
--------> Western readers
--------> Historical readers
------> Women
--------> Wives of widowers
--------> Mothers of twins Now my story, Love In Shadow, is a whopping 6,500 words and has, seriously, two characters. If I can come up with that many potential audiences for my little bitty story, you can certainly come up with at least that many for your novel of epic proportions. Go make your target audience list. Write it down. It's not a plan if it's not written down. |
A Plan: Yes You Can, Part 2
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