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eBook Marketing: Budgeting
Think long and hard about how much time and money you are willing to spend promoting yourself. I can't tell you how to do this, since it's a very personal thing, but let me give you some pitfalls to avoid: Do not spend more money than you will recoup. This might require some math. Sorry. Get the most bang from your buck. Here's a hint: If it's free and doesn't take much time, do it! So few things in life are free, so take advantage of what there is. Don't spend so much time marketing that you lose sight of writing. The best way to market yourself is to keep writing things that people want to read, and the only way to do that is to dedicate yourself to your craft, not to whoring yourself twenty-four hours a day (although no one said you couldn't whore yourself for a little while every day). I know I said I wouldn't tell you specifics about what to do with your budget, but here's one I just can't shut up about: websites. You neeeeeeeed a good website, and by good, I do not mean the website your 8-year-old son set up for you on Angelfire. Nothing against your 8-year-old son, but, repeat after me, "publishing is a business." Would you let your 8-year-old son design your company's website? I think not. So if you're going to spend money, spend it on your website. There. That's all I'll say about your highly personal budget. Make a budget for your time and your money. Write it down. Stick to it. |
A Plan: Yes You Can, Part 2
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